Parks Make Life Better!
An extensive research study asked California citizens and public officials “Why are parks important to you?” The research, sponsored by the California Park & Recreation Society (CPRS), a nonprofit, professional and public interest organization with more than 4,000 members, was used to develop the first-ever brand of the profession. “Parks Make Life Better!” is now being launched by CPRS members statewide, including the City of Redwood City.
|Overwhelmingly, survey respondents value parks and recreation as an essential community service. Virtually every California household (98%) reported visiting a park during the past year. Forty-two percent visited a park at least several days a week; 26% visited at least once a week, and 68% visited at least monthly. Of these, 55% go with spouse or partner, 53% with kids, 48% with family, 46% with a friend. Only 5% of the users indicated they go alone.
CPRS used the research findings to develop the first-ever brand promise and brand identity for parks and recreation. The brand promise incorporates the benefits Californians reported as most important; the many ways parks and recreation make their lives and communities better. Specifically, parks and recreation make life better now and in the future by providing:
In short, parks and recreation services make Californians’ lives better.
How does parks and recreation make your life better?